In 2012, Sophie Trelles-Tvede took an old phone cable to tie her hair in a ponytail before going to a party. At the end of the party, she noticed something remarkable: The ponytail looked exactly like it did hours prior. The makeshift hair bobble was still holding her hair tightly. But that wasn’t all—when she took her hair down, the hair tie didn’t leave any kinks or dents. Sophie decided to share her spontaneous invention with the world. This is how invisibobble® came to life!